Sam is a brand strategist specializing in brand identity and development for hospitality, lifestyle, and consumer businesses.

With 10+ years of operating and leadership experience, she intuitively turns vision into reality — aligning creative direction, business goals, and strategic planning to deliver results.

Sam is an expert connector and loves bringing people together for a greater good — whether that’s assembling an exceptional team to launch a brand from inception, conceptualizing unique experiences that ignite loyalty, or hosting the dinner party of the summer.