BRAND IDENTITY, BRAND DEVELOPMENT, OPERATING BRAND PRESIDENT
Lead brand creation from inception to launch, including name, voice, art direction, product development, custom packaging, collateral, web design, assortment strategy, and owned & experiential marketing channels. Oak Essentials exceeded $1M in revenue in its first 6 months.
Creative Direction: Meaghan Cox / Art Direction: Rosee Qualls / Graphic Design: Cate Watchman