BRAND IDENTITY, STRATEGIC MARKETING CONSULTANT
Created aspirational and cohesive brand identity in advance of DTC e-commerce launch. Sourced and lead team of freelancers to create a robust brand book, including reimagined positioning & mission statements, brand voice guidelines, refreshed logos, typography, and creative guidelines. Armed client with roadmap and practical tools to deploy identity across channels.
Art Direction: Rosee Qualls / Copywriter: Kelly McCarthy