BRAND IDENTITY, STRATEGIC MARKETING CONSULTANT

Created aspirational and cohesive brand identity in advance of DTC e-commerce launch. Sourced and lead team of freelancers to create a robust brand book, including reimagined positioning & mission statements, brand voice guidelines, refreshed logos, typography, and creative guidelines. Armed client with roadmap and practical tools to deploy identity across channels.

Art Direction: Rosee Qualls / Copywriter: Kelly McCarthy

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Jenni Kayne Apparel & Home

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Woodlark Hotel